Westfield Chermside shopping centre were longing for a creative way to entertain and engage kids over the 2014 school holidays. Naturally they called the kids of The Playground for the remedy and we said we’d do it on one condition, we can break all the rules!
We went ahead and dropped a skate park with a street art studio into the middle of the shopping centre! We had the famed Red Bull Skater Mikey Mendoza wowing the crowd aswell as with professional coaches and recognised street artists teaching kids their skills on the board and in the studio.
SKATE & CREATE 2014 WESTFIELD / Brand Identity, Experience