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THIS WILL SELF-DESTRUCT IN 3,2,1..

Your mission should you choose to accept it is to finish a book in 24 hours it will self-destruct… KA-BOOM! Well lets be honest now I think a book of mass destruction might not pass the consumer watch dog BUT this is a great idea.

James Patterson has sold a gazillion books and is hell bent on not letting his latest release “Private Vegas” be another cautionary tale in the declining book market. With a little hand from an explosive marketing idea, fans of the acclaimed writer can be jetted off on a top-secret mission to read one of his newest titles that is set to blow being guarded by a bomb squad. You’ll apparently be supplied with a cozy chair, champagne and a celebratory dinner with the author himself. All it will cost you is a sly $294,038 but lets not worry about that for now, what a sweat inducing blood pumping literature experience! If you don’t believe us take a look at the below promotional clip from Mr. Pattersons website…

Now for all those who haven’t robbed a bank recently or like to avoid playing with explosives James Patterson is still doing something very cool with his book “Private Vegas”. A handful of promotional codes have been released to download a digital copy of it where the same rule of a 24 hour limit is applied, but don’t worry you wont be burning down the house the book will simply vanish. It’s a little bit of a social endeavor as well where you can track your time against other readers around the globe (so its Strava for book worms?).

Someone has struck gold with this little campaign. What brilliance to put a bit of thrill and social connection into an aging art form. The clock is ticking…